Cox cable added the ACC Network in the wee hours of Friday morning.
Cox had struck a deal to carry the ACC Network on Wednesday but did not air the new channel Wednesday nor Thursday.
But Cox has finally added it, in time for its customers in Roanoke and Roanoke County to watch Friday night's William and Mary-UVa football game.
Cox has put the ACC Network on Ch. 171 and HD Ch. 1171. Customers with the TV Essential tier and higher can watch it.
The ACC Network will air four football games Saturday — Ohio at Pitt; South Florida at Georgia Tech; Louisiana-Monroe at Florida State; and Miami at North Carolina.
The addition of the channel to the Cox lineup means Cox customers can also watch ACC Network Extra games on ESPN.com and the ESPN App, including Richmond's football game at Boston College on Saturday.