On Sept. 29, The Roanoke Times ran a story about Deschutes Brewery considering Roanoke as a home for its East Coast facilities. ("Region in the running for brewery") Since then, a heavy citizen campaign has ignited to make this happen.

In addition to the slew of editorials and letters to the editor, there's a Facebook page, "Deschutes 2 Roanoke" with more than 3,700 "likes," and a Twitter handle: "Deschutes2Rke."

But Bedford County resident Steve Primo has gone the extra mile.

The 63-year-old grocery store cashier has penned some lyrical gold. He wrote "A Brewery for Roanoke" after reading a Roanoke Times editorial, he said, which stirred him up.

Primo said he is an old-fashioned guy who doesn't have a computer, but he recorded the song on a cassette tape. One of his co-workers made it into a CD and Primo mailed it to his brother in Missouri, who then mailed a copy to Deschutes in Bend, Oregon. He also emailed a copy to several Roanoke Times employees and gave us permission to share it with the world.

Don't take the song too seriously — Primo said it's intended to be light-hearted. He mostly sings gospel tunes. Not shockingly, this is his first song about a brewery. He also said it was ironic for him to write a song so dedicated to beer-making. Primo has never even had a sip of alcohol, though he said he understands not everyone is about that life and a brewery like Deschutes would be good for Roanoke.

Primo said he was sold on the brewery after reading an editorial making a case for Deschutes to come to Roanoke. He also liked the idea that local residents can come together to recruit a business here and wanted to be a part of it.

Deschutes seemed to be flattered about the song. The brewery tweeted out a picture of the CD and said, "Feeling the #Deschutes2Rke love today. Pretty cool to get a CD in the mail with a song written just for you."

Get the day's top stories delivered to your inbox with our email newsletter.

Recommended for you

Load comments