After months of hype and wondering whether Deschutes Brewery will locate its East Coast production facility in the Star City, Gov. Terry McAuliffe will make a “major economic development announcement” in Roanoke on Tuesday, the city said.
While details of the announcement have not been disclosed except for a time and location, Roanoke has been competing for the brewery since the fall when news emerged that Southwest Virginia was in the running for a second location of the major brewery located in Bend, Oregon. The effort has been carried on behind the scenes by key state and local officials and publicly through a social media campaign on Facebook and Twitter.
McAuliffe will make the announcement at 2 p.m. at Charter Hall in the Roanoke City Market Building, according to an invitation from the Roanoke Regional Partnership. It comes one week after the governor visited Botetourt County to announce Eldor Corp., an Italian auto parts manufacturer, would be making a $75 million investment and creating 350 new jobs in the Botetourt Center at Greenfield.
Oregon-based Deschutes Brewery has eyed Roanoke as well as Asheville, North Carolina, for a production craft brewery and possibly a pub since September. The East Coast brewery likely would employ about 100 people, Deschutes has said. Brewery officials stressed the importance of outdoor recreation culture wherever they located their second brewing facility.
Deschutes is ranked seventh by beer sales volume among U.S. craft breweries.
On Saturday, Deschutes beer will be featured at the Big Lick For the Love of Brew festival at the Berglund Center. Deschutes is a newcomer to the event, which traditionally serves local brews.