Devil's Backbone and Roanoke Outside Foundation are teaming for the free beer and music festival. They announced it May 3, rolling out the first part of a lineup centered on a battle of the bands, and, of course, beer.
Walston, who also plays guitar, was most recently in these parts for Rooster Walk, during which he was part of another rock outfit, Palm Palm. He and The Business are the better known entity, but have been relative strangers to Roanoke. The act opened for Jason Isbell and The 400 Unit at Berglund Performing Arts Theatre, in April 2017. Walston and crew blasted some good ol' original hard rock in front of Isbell's act.
The band battle's big prize is a gig at Devils Backbone's annual Hoopla festival, Sept. 27-29, at the brewery's basecamp site in Roseland.
Central and Southwest Virginia acts Chupacabras, Morgan Wade, Tony Camm & the FUNK Allstars, and 49 Winchester will compete in the band battle. Concert-goers will vote for their favorite.
The brewery is featuring a special beer release that day, the 540 Peach Mango Wheat Ale, a summer craft beer. You can get it on draft at Road to Hoopla and in 12-ounce, 6-pack cans in the Roanoke area for a limited time, according to a news release.
Beer proceeds will go back to the community through a partnership with Roanoke Outside, the release read.
Wanna go? Get tickets at https://www.eventbrite.com/e/devils-backbone-road-to-hoopla-battle-of-the-bands-tickets-61054708276.
The Hoopla lineup includes Caamp, Ripe, Larry Keel Explosion feat. Robert Walter, Walter's own 20th Congress, Kat Wright and Aaron Lee Tasjan.