For the 29th year, RAYSAC (Roanoke Area Youth Substance Abuse Coalition) and area sponsors will host an After Prom Grand Finale (APGF) – continuing their tradition of awarding a new car to a local student who attended his or her school’s after prom party.

This year’s After Prom Grand Finale will be held June 4 at Valley View Mall in Roanoke beginning at 1 p.m.

The event is held as an incentive for high school students to remain at their after prom parties – where they are safe – until the very end. “It is extremely important for schools, parents and the community to support after-prom parties for their students,” said Tracey Coltrain, RAYSAC Director. “We have not had an accident that resulted in injury or death to a student at a participating high school since the program started 28 years ago.”

RAYSAC has partnered with First Team Auto, WFXR TV, The K92 Mornin’ Thang and Mountain Valley Transportation to produce the event. Throughout prom season, WFXR and K92 DJs have been broadcasting short messages to teens and their parents about the importance of attending their school’s after-prom party. Zack and Freddy Mac from the K92 Mornin’ Thang will emcee the After Prom Grand Finale event.

At the event, qualifying students from each participating school will get a chance to win the Grand Prize, a 2017 Hyundai Elantra, donated by First Team Auto. This is the 27th year that First Team has donated a car for APGF. Students will also have the chance to win one of several door prizes that are also provided by First Team Auto.

“We believe strongly in giving back to the community,” said David Dillon, president and general manager of First Team Auto Mall in Roanoke. “Year after year, we hear from the students that the car is the incentive. We are happy to be part of a program that’s working.”

Schools from across the region were encouraged to hold an After Prom party and participate in the After Prom Grand Finale on June 4. Any public or private school within the region was eligible to participate. For additional information, contact Tracey Coltrain at

Submitted by Tracey Coltrain

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