RICHMOND -- Since his death two weeks ago, more than 300 items related to the Rev. Jerry Falwell have been put up for sale on eBay, including an autographed bobblehead doll of the controversial evangelist dressed in a suit and holding a Bible.

It sold for $145.

An autographed 1978 Bible that the seller said was given to contributors to Falwell's Liberty University in its early stage of construction went for about $90.

The online auctions, which include other signed items such as books and photos, follow the trend of selling memorabilia of people and events in the worldwide spotlight.

"We've witnessed this more with pop culture celebrities -- movie stars, musicians, that sort of thing -- but one can make the case that he was a pop culture celebrity, too," said Steve Jones, a professor of communications at the University of Illinois at Chicago.

Falwell, who used the power of television to develop the Moral Majority and turn the Christian right into a mighty force in American politics, died May 15 at age 73 on the campus of the Lynchburg school he founded in 1971.

"I feel like he was very strong with the American culture, in fact he was one of the best," said David Campbell, curator of the Jerry Falwell Museum. "That tells you something [about] how great a guy he was and how people want to buy into something he would have for memorabilia."

Campbell said the likeness of the bobblehead dolls and figure itself was a "great gesture."

"It was very good. Someone did a great job," he said.

Originally sold in 2004 for $10 unsigned and $50 signed, the figures are still available for sale, the university's athletic department said.

The highest priced items included a commemorative booklet with a Falwell biography from 1976 whose $100 price tag was donated to his school. A 1976 family photo Christmas card and a set of Moral Majority tokens from 1983 each sold for about $20, and a videotape celebrating the 60th birthday of Falwell and his wife, Macel, sold for $24.

Those items still up for auction include a spoof T-shirt featuring "Jerry Falwell and the Apostles" from the "World Apocalypse Tour," featuring other acts such as "Pat Robertson and the Election Committee," that has an asking price of $120.

Replica Virginia license plates with "FALWELL" on them also are for sale.

A Tennessee artist is selling a 20-inch-by-16-inch oil painting that features Falwell gazing up at rays of light that is a work-in-progress and being finished while the auction continues.

In the ad for the portrait, the seller wrote that while his beliefs as a Christian may not have always coincided with Falwell's, the artist was inspired to do the painting because of the "undeniable impact" Falwell had "in his sincere pursuit of what he felt was best for our country."

Similar to after the deadly shootings at Virginia Tech, people quickly snatched up domain names after Falwell's death, including: rememberjerryfalwell.com, jerryfalwelltribute.com, jerryfalwellmemorial.com and even falwellinhell.com.