Wednesday, November 15, 2006
An Oscar Mayer winner, he is
Semifinalist Baruch Wright is one of 20 children competing for votes in the "Sing the Jingle, Be a Star" contest.
Tad Dickens | roanoke.com
Baruch Wright, 7, of Rocky Mount belts out the Oscar Mayer song outside the Rocky Mount Wal-Mart on Tuesday as part of the "Sing the Jingle" contest. Baruch is among 20 semifinalists traveling around in the Weinermobile and singing for votes.
Related
Want to vote?
- Vist www.singthejingle.com and register to hear all 20 jingles
ROCKY MOUNT -- Sure, Baruch Wright isn't the only kid in the country whose bologna has a first name. But it'd be hard to find anyone else who wraps up a rendition of Oscar Mayer's famous wiener jingle with a bluegrass-tastic yodel.
The 7-year-old's version of the ode to America's favorite mystery meat helped him land a spot among the 20 semifinalists in Oscar Mayer's "Sing the Jingle, Be a Star" contest.
Voting is taking place now at the contest Web site, where users can listen to the jingles and vote for their favorite. After the voting ends Nov. 27, five contestants -- four who sang the jingle in English and one who performed it in Spanish -- will be chosen as the winners. Their prize?
"They fly you to the studio to record and put you on TV and they give you $5,000," said Baruch, a Rocky Mount resident. The winners will be flown to a to-be-determined location to appear in a new Oscar Mayer commercial, set to hit TVs nationwide in 2007.
Baruch has never set foot on an airplane, but everything else that goes along with his Oscar Mayer experience is pretty much old hat for him.
He's been playing guitar alongside his older siblings Mason and Sage for four years in their group, the Wright Kids. Younger brother Levi recently joined the group. They are a regular fixture at local bluegrass venues like the Blue Ridge Music Center and have won awards at events such as the Galax Old Fiddler's Convention. Mason and Sage are members of the Roanoke Youth Symphony Orchestra. The only child who's not musically inclined is 2-year-old Selah, and that's only because she hasn't gotten her hands on an instrument yet.
"The kids are working musicians. They study and train and perform regularly," said Baruch's mother Suzie Wright, who was born into a Franklin County family deeply involved in old-time and bluegrass music. The children's home schooling allows plenty of time for rehearsal, and even though some kids chafe at practicing their music every day, Baruch and his siblings hardly ever do.
"The kids love their music. It's not a hassle for them to practice. You can tell that they love what they do," Suzie Wright said.
That was clear Tuesday, when the Oscar Mayer Wienermobile made a stop at the Rocky Mount Wal-Mart with Baruch and his family in tow. With the famous hot-dog-on-wheels serving as a backdrop, Baruch cut loose on his guitar, performing his version of the wiener jingle and other songs with his siblings. The Wienermobile is traveling to all 20 of the semifinalists' hometowns and had been squiring the Wright clan around all morning.
But hot dogs were not included.
"They've got a secret stash of it somewhere," Baruch said, shaking his head when asked if he had been eating hot dogs all day.
"It's been fun to meet the families. It's exciting," said hot dogger Heather Olson, a member of Oscar Mayer's Southeast regional team. She and the team's Wienermobile have been to three other semifinalists' hometowns so far.
"It's every kid's dream in there," Suzie Wright said of the interior of the Wienermobile, before turning to a friend to make sure he had gotten his "wiener whistle" from the hot doggers.
"I think it's so neat," said onlooker Hilda Dillon, whose sweater was sporting a sticker with the words "I Saw It!" written across a picture of the Wienermobile. About 20 people had shown up to see the Wienermobile.
So what's next for Baruch?
As he watched his children perform, proud father Barry Wright -- also a musician -- considered the possibilities.
"It'd be cool to see Baruch on a national commercial," he said. And the chance to take the whole family on an all-expenses paid trip is pretty enticing, too.
But for now, learning the bass guitar and performing with the Wright Kids are the main things on tap for Baruch. And trying to get that wiener jingle out of his head.





