Photos by Jared Soares | The Roanoke Times

Goodfellaz Pizza employees Cole Karim (front) and Angel Gonzalez take delivery orders.

Cole Karim slices a pizza for a delivery order Sunday before the Super Bowl.

Goodfellaz Pizza owner Todd Bradshaw (right) delivers an order to James Gray on Sunday.

As many households looked forward to kicking back and enjoying Sunday's Super Bowl, a Roanoke-area pizza restaurant geared up for its biggest day of the year.

"I tell everyone when I hire them not to bother taking this day off," said Todd Bradshaw, owner of Goodfellaz Pizza on Peters Creek Road in Roanoke.

Two hours before kickoff, Bradshaw seamlessly explained the Super Bowl special to a customer on the phone while putting ingredients on a pizza before bagging a few orders and helping clear up a price discrepancy with his cashier.

The phrase "We'll be right with you," was heard frequently as eight employees hustled around, often alternating roles.

Arryn Tillman, the only woman in the group, said she's been working in the shop for about two years and expects nothing less.

"We've been kind of busy. We get a pretty big rush before the game," she said.

Terry Martin was among those grabbing some game food in time for the festivities. He said his Super Bowl party would be low-key, with just his household enjoying the game.

Martin said he didn't have a preference between the Colts and the Saints, he just wanted to see a good game. His wife had other ideas, as she gestured to her University of Tennessee Peyton Manning jersey while her husband loaded a couple of pizzas into the car.

Though Bradshaw was swamped with work, he spoke of it as a good problem to have as he reminisced about the Super Bowl Sundays when the shop first opened and employees were checking to make sure phones were plugged in because they weren't ringing.

Bradshaw said the store usually closes at 10 p.m. on Sundays, but that he would continue to serve customers until orders stopped coming.

After throwing on a Goodfellaz sweat shirt and starting off to make a delivery, Bradshaw within minutes passed a Hooters, Domino's Pizza and a Papa John's. Knowing that much of his customer base would see commercials from these types of big chains, Bradshaw said he tries to stand out to patrons by being especially courteous.

Though Friday's snowstorm made roads treacherous over the weekend, they were mostly clear by Sunday, for which Bradshaw said he is grateful, both from a business standpoint and for the safety of his drivers. He initially expected a lot of deliveries, but said there was a good number of carryout orders as well.

Although the television in the restaurant had been on mute, the volume was up as game time approached. Though many of the employees had an interest in the game, they didn't slow down.

"When you work here, you do a little bit of everything," said Angel Gonzalez, who has been working at Goodfellaz for about a year.

"But still, hopefully, I'll be able to get a glance at the game."