Friday, November 26, 2004
New look coming to University Mall
Blacksburg's mall recieves its first major remodeling in 30 years.
By January and perhaps sooner, its tile and concrete floors will be carpeted. The globes of its hanging lights have been changed, and painting is under way. Seasonal banners will be going up, and two large mobiles will be placed over its pair of fountains, which have both been thoroughly cleaned. The front will be tiled, new plants added and an $8,000 directional store marquee installed. New interior furniture is being purchased from Twists & Turns Retail Store in Roanoke, said Bill Sterrett, one of the mall's owners.
Sterrett said he would like to have all the improvements done by Christmas, but it will probably be the first of the year before they are completed.
University Mall is Blacksburg's only interior mall, and this will be its first major interior remodeling since it opened about 30 years ago, said Bill Ellenbogen, the mall's other owner.
The two businessmen bought the mall a year and a half ago for $12.6 million with financing through the Virginia Tech Foundation, which already leases 60 percent of the interior for university-related activities. Tech's math and call centers and bookstore all committed to long-term leases with rents at existing levels. Ellenbogen and Sterrett will convey the property to the foundation after 20 years from the mall's purchase date.
The mall has been open 24 hours a day, seven days a week, since the purchase. A no-smoking policy was instituted (a small smoking area was set up outside) and Blacksburg Transit added a stop at the mall entrance for its buses.
The new owners also brought back Debbie Kiser.
Kiser came to the mall 14 years ago as a maintenance worker. At that time, there were three full-time and one part-time maintenance workers as well as a manager. Over the years, various owners reduced that staff.
"The last downsizing, they took everybody but me," Kiser said.
Then the previous owner eliminated her position, but Ellenbogen and Sterrett brought her back, as manager.
"Nothing's been done to the mall since it was built, in the way of remodeling," Kiser said.
The new owners made some quick changes after their purchase. They closed the outer entrance to the Math Emporium, so the some 15,000 weekly users enter through the mall and are exposed to its stores.
The mall currently has 19 tenants and only one vacancy, where Tech Era Computers was. Computer purchases are not necessarily a walk-in business. The Printers Ink bookstore also closed, and has been replaced by two new businesses, Total Tan and Urban Expression.Mall tenantsA1 Copies
Auto Repair Service
CVS/Pharmacy
Easy Chair Coffee Shop
BB&T
Hardee's
Hunan King
Images by B
Pizza Hut
Ritz Camera One-Hour Photo
Sakurako
The Sickle Moon
Total Tan
University Bookstore Volume Two
Urban Expression
Vietnamese Teahouse
Virginia Tech Student Calling Center
Virginia Tech Math Emporium
Weight Club






