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Retail roundup: Roanoke's Dick’s Sporting Goods to remodel


by
Amanda Codispoti | 981-3235

Sunday, June 30, 2013


Dick's Sporting Goods in Roanoke has submitted plans to remodel the store's interior.

Plans filed with the city's department of planning, building and development call for replacing 9,000 square feet of flooring, applying fresh coats of paint and installing new track lighting and new merchandise display fixtures.

A building permit values the work at $150,000.

The majority of the work will be focused on the center of the Valley View store where women's, men's, youth and golf and hunting apparel are located.

The flooring in that area of the store will be covered with new carpet, faux wood or vinyl composition tile, according to the building plans.

The fitting rooms also will be updated.

The renovations also will bring the store up to the 2010 Americans with Disabilities Act standards.

Dick's building permit was still under review with Roanoke building officials as of last week.

Dick's did not return calls and emails requesting more details about the work, including when work might begin and how long it will take to complete.

Mall focusing on kiosks, carts

Valley View Mall is 100 percent leased with the opening of a massage business, and it has turned its attention to leasing kiosks and carts.

The mall's latest tenant is Health Plan Body Massage. It opened near the entrance to Macy's for Home and Children in a space where Optometric World closed last year. (B Skinny Cafe, which sold low-glycerin, diabetic and fat-burning products, signed a two-month lease for that space last year over the holidays but did not extend its lease.) Health Plan Body Massage will provide acupressure, massage and reflexology services.

The massage business is occupying one of the mall's four temporary lease spaces and will be open for at least 12 months, according to mall manager Louise Dudley.

New kiosks and carts include:

  • The Piercing Pagoda, a kiosk on the lower level between Victoria's Secret and Ulta Beauty. The Piercing Pagoda opened June 19 and provides ear piercing services and sells gold, white gold, sterling silver, stainless steel, titanium and tungsten jewelry. It also sells costume jewelry, watches, body jewelry and charms.
  • Avey's Closet, a cart located in front of Eddie Bauer, which sells clothing and shoes for children.
  • Smoke Free, a cart near The Limited, which sells electronic vapor cigarettes and accessories.
  • Trade & Repair Phones, a cart on the lower level near Zales Jewelers that accepts trade-ins and repairs mobile phones.
  • Fashion Collectors, a cart located near the food court that sells sundresses.
  • Layla's Jewelry, a cart located near The Gap that sells fashion jewelry.
  • Jump for Joy, a service that allows participants to jump on trampolines while wearing a harness attached to bungee cords. Jump for Joy opened on the lower level near the entrance to Sears.

Target has a new brand

Consumers shopping Target's grocery aisles are seeing a new line of organic and natural products.

Target rolled out the "Simply Balanced" brand earlier this month. So far, the line includes more than a dozen items, such as drinks, granola and baked chips, but Target said in a news release that it plans to include 250 products by the end of the year. The products will range from snacks and pasta to frozen seafood, dairy and cereal. Some of the products, such as spaghetti, fusilli, rice crackers and tortilla chips, are gluten free.

The brand claims to be free of artificial flavors, colors, sweeteners, preservatives, high fructose corn syrup and hydrogenated or partially hydrogenated oils. About 40 percent of the line is organic, Target said.

More than 75 percent of the line is free of genetically modified organisms, and Target said it hopes to eliminate all GMO ingredients from the Simply Balanced line by the end of next year.

The Simply Balanced brand is replacing two subsets of Archer Farms brands: Archer Farms Simply Balanced and Archer Farms Organic. Some of the products from those lines will be carried over into the Simply Balanced line.

In addition to Archer Farms, Target also offers two other private labels for food, Market Pantry and Sutton & Dodge, a line of meats.

Target has been ramping up its grocery offerings in the past few years as it seeks to be a one-stop shop for customers.

The Roanoke Target had carried dry goods and some frozen and refrigerated goods before last year's remodel. The remodel relocated the electronics department to the back of the store and created a grocery area in the empty space.

Monday, August 12, 2013

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