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Saturday, July 27, 2013
The battle over who will be king in the social micro video world is heating up.
Instagram launched a video tool in June, making it a direct rival to Vine, which is strictly a video app. Instagram is owned by Facebook; Vine is owned by Twitter.
Then came a flurry of updates to Vine on July 5, including redesigned camera tools, “channels” that highlight posts based on different themes, private posts and the ability to “revine” other people’s posts.
Instagram’s update has gotten mixed reviews. Gizmodo, a website that reviews technology and design, says Instagram videos will end up producing the same kind of content as Vine, but the app’s identity risks being diluted.
“Instead of an elegant and unified whole, a hodge-podge of clumsy videos may take over your pristine feed,” wrote Senior Video and Photo Editor Michael Hession. Gizmodo also says that ways for Instagram to beat Vine are to offer more editing options — such as rearranging clips— and a dedicated website, which Vine doesn’t have.
USA Today says that Instagram video is more user-friendly, but videos are slower to load and some users in certain areas click on videos that won’t play.
We also wanted to know what our readers thought.
Via Twitter, @AshleyRamseySRV says that she likes Instagram. “Videos on Vine that actually turn out good are rare. Call me old school but I prefer still pictures over videos.”
User @sparkleymegz says that she prefers Vine and stopped using Instagram because they changed their terms of service. In December, CNN reported that the terms of service stated businesses can use people’s pictures to advertise without giving compensation, but changed it saying they do not claim ownership of any content that you post on or through the service.
If you’re new to video microblogging, here are some ideas to try on either Vine or Instagram:
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