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The competition wants to reach a wider audience.
Monday, June 24, 2013
In the growing world of digital and social media, many organizations are trying to integrate them to appeal to wider audiences.
The Miss Virginia competition is one of them.
“We want to integrate television and social media because they are high-rated things,” said Mark Schreier, director of the competition, which starts Thursday at the Roanoke Civic Center. “We want to include many other parts of the population to boost interest.”
This year, the event has decided to charge viewers for access to the webcast. The show starts on Thursday at 7:30 p.m. and is $29.99 for all three nights. Schreier said the event set the fee because the stream is now in high definition, which increases costs. He also is including features such as online voting, live chats and Twitter integration.
“We want to offer a real quality product, but the costs go up. So this will help cover the costs,” Schreier said.
The webcast will have five different camera angles and commercial breaks to make it seem like a television broadcast. According to Schreier, last year almost 900 people watched the webcast.
Schreier also mentioned that with hosts Bobbie Eakes and Walt Willey from the soap opera “All My Children” and Lindsey Norton, who competed on last year’s “America’s Got Talent,” he hopes the show will bring in more viewers.
“Soaps have been in the media in the last year or so,” Schreier said. “There are so many Facebook groups for soap operas because so many people want them back after ‘All My Children’ was cancelled. Hopefully people of that audience will be drawn to the event.”
Schreier also said that after seeing Eakes emcee the Country Fest Music Festival in Wisconsin, he wanted her to host the show. As soon as ABC cancelled “All My Children” in 2011 she said yes, and recommended Willey as well. The soap opera has returned on the Internet and is being distributed by Hulu and iTunes. Norton is an acrobatic gymnast whose father lives in Virginia.
Schreier said that several issues always arise with events like these, such as timing. He says that when you work with people who know what they’re doing, it’s one less thing to worry about.
“It’s not a full-time job for anyone. Everyone volunteers,” Schreier said.
Viewers can also expect to be surprised during the event, Schreier said. He hinted at a special presentation that involves Miss America 2010, Caressa Cameron Jackson, and Tommy Holcomb of Salem, who edits and produces the event’s music.
“There have been a lot of intense rehearsals. We want people to be surprised and to see the changes without knowing ahead of time,” he said.
Follow Miss Virginia tweets with #missva
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