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Friday, April 19, 2013
The Willard Companies, owner of The Waterfront Country Club in Moneta, has announced plans for a $1.4 million expansion and renovation of the club facilities. Plans, which were unveiled at a recent membership meeting, include a new swimming pool and fitness center.
A start date for the renovations has not been set and is pending a membership drive, according to Christopher Finley, spokesman for Willard.
The Willard Companies has partnered with Richard Mandell Golf Architecture to develop a proposed land plan for the clubhouse and has retained architect Antonio Veloso to design a new fitness center and pool building.
Finley said The Willard Companies’ main goal will be to update existing club amenities, including relocating the swimming pool closer to the clubhouse complex; incorporating a new state-of-the-art fitness and recreational area for members; and creating a new short game area between the club and golf range. Expansion features include a zero-entry pool; lap pool and diving area; lounge area in pool; outdoor bar; fitness center (group exercise and weights); four pickle ball courts; and two tennis courts.
A time frame for the groundbreaking and construction start on the renovation project hinges on membership growth, said Finley. The company recently launched a membership campaign offering prospective members lower initiation fees with financing options, reduced social dues structure and new under-40 classifications with special pricing. The company goal, said Finley, is to reach pre-recession membership at about 400 members.
According to Ron Willard II, vice president of The Willard Companies, private clubs are re-evaluating their roles with the changing times.
“The private clubs that are going to survive in the decades to come must change and adapt to the market demands,” said Willard.
For more information, call Finley at 721-5288 or email firstname.lastname@example.org.
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