Why advertise with us?

WE GET TO KNOW YOU

You want to advertise where you get the strongest results for your advertising dollar. The Roanoke Times/roanoke.com is the leading provider of news and information in Southwest Virginia, and we’re the leading advertising medium, too.

AMONG THE TOP TEN NEWSPAPERS IN READERSHIP

We have been consistently ranked in the top 10 of all newspapers in the  country in terms of the percentage of adults who read our newspaper daily and on Sunday. Each day, we reach more than 104,000 adults in the Roanoke metropolitan statistical area (MSA), more than 235,000 in Southwest Virginia, and we average more than 4.5 million page views per month through our web site. Our Sunday readership extends even deeper, with more than 130,000 readers in the Roanoke MSA and more than a quarter million readers in Southwest Virginia

THE ADVERTISING MEDIUM ROANOKERS USE MOST

The Roanoke Times/roanoke.com is the advertising vehicle adults use most in making their buying decisions. A recent survey showed that 46% of adults in Roanoke say they have used an ad in the newspaper to make a buying decision for a product or service – higher than the percentage for radio and  TV combined. Also, coupon-users in our market prefer the newspaper as their source, with 63% obtaining coupons from the newspaper (the next closest source was a direct mail at just 39%).

THE ABILITY TO TARGET YOUR BEST CUSTOMERS

If you’re like a lot of advertisers, you face the continual challenge of targeting your best customers in a media-fragmented market. With the power of our reach and the flexibility of our product choices, we can reach your target markets so your advertising message is the most effective. We can do this through full-run distribution or through zoned products that focus on the geographic areas you choose. For instance, if your target audience happens to be Roanoke area adults who plan to buy a computer within 12 months, your ad in The Roanoke Times will be seen by 69% of those potential customers.

ADVERTISING PLANS WITH A STRATEGIC PURPOSE

For a marketing campaign to be really effective, you need a supporting advertising strategy that outlines the number of times the ad will run, the message it conveys, what it will look like, which media product (or combination) will be used, and other critical points. Our staff of advertising representatives will guide you through this process with a plan customized to meet your individual business needs.

WE’RE WITH YOU AT EVERY STEP

We’ll be here to see your plan through. With a consultative sales model, we’ll follow up on the success of your advertising initiative and help you hone your strategy for even better results.

OUR PROMISE TO YOU

We promise to meet your advertising needs in a spirit of cooperation and professional commitment that reflects the highest standards of a marketing partnership, that will help you build sales through advertising in our products. In order to accomplish this promise, we will serve you with sales professionals who are committed to forming a business partnership with you; to meeting your needs for creativity and marketing expertise in dealing with all your advertising; and to be your advocate in matters pertaining to your business with us.

Source: Scarborough Research 2004 Release 2
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