MARKETING METHOD

WE GET TO KNOW YOU

Our sales approach is consultative. When we meet with individual businesses, we work to understand your position in the marketplace. It starts with a face-to-face meeting between your advertising buyer and our sales consultant, who is trained to ask the questions that get to the heart of your business needs.

WE STUDY THE MARKET

The same diligence that The Roanoke Times puts into analyzing and reporting the news goes into assessing and summarizing market conditions that affect your business. The marketing services staff tracks economic trends and forecasts, so you can act instead of react.

WE CUSTOMIZE A STRATEGY AND ADVERTISING PLAN FOR YOU

Only when we know your business and your goals can we devise an advertising plan that delivers results. After meeting with you, the sales consultant works with the marketing services staff to gather market data specific to your business goals, giving you a better picture of your customers and competition. They then devise an advertising plan customized to your needs.

Generally within 5-7 business days of your initial meeting with your sales consultant, an advertising plan is ready for your review, including product recommendations, creative ideas, and a proposed calendar with ad sizes and an ad schedule. The plan also includes the market research to support the plan and a forecast of your return on investment (ROI).

WE WORK TO BE YOUR PARTNER

Each sales consultant is supported by a sales assistant who helps coordinate the implementation of your plan. Together, they take care of the details that add up to a successful advertising campaign.

And we don’t stop there. Your team will help you measure results and continue to analyze your needs and
the market to ensure on-going success. That’s our commitment — because we know that your success is
our success.

Click here to download our entire media book (1.8MB)

More Important Information

Contact Us By Phone: 1-800-346-1234 x261
Print Retail Advertising:	540-981-3261
Classified Advertising:	540-981-3311
New River Advertising:	540-381-4905
National Print Advertising:	540-981-3448 or 800-346-1234 x488
Contact Us By Email

This email is for information purposes only. Please call the 800 number to find out who your time sensitive requests or submissions need to go to, or contact your sales representative.

Click here to download our policies and regulations
Click here to download common newspaper terms
Click here to download our entire media book (1.8MB)