ADVERTISING OPTIONSAdvertising options: Retail, classified and onlineWhen you think of newspaper advertising, you probably think first about retail and classified advertising. Retail advertising takes the form of display ads that appear on the regular news pages. Classified ads can be either display ads or liner ads (in easy-to-find classifications). The chart in the PDF below outlines your options for placing retail and classified ads, depending on whether you want a daily, weekly, or zoned publication. You also have the option of inserting preprinted messages. And then there is roanoke.com — our online gateway to news and information. Roanoke.com averages 4.5 million page views per month and is a great addition to your marketing plan. Your account executive will help you make the right choice. Optimizing your investmentResearch shows that one of the most important aspects of successful marketing is “frequency”— making sure people see your ad more than once and, most importantly, making sure they see it when they’re ready to buy. To make it easier for you to replicate your advertising message, we offer a variety of discounts and payment options. Click here to download our advertising options and ways to optimize your investment |
